"Selling counterfeit brands"
"Perfume case involves adwords purchased from Google"
"Fine against eBay far less than LVMH requested"
"Perfume case involves adwords purchased from Google"
"Fine against eBay far less than LVMH requested"
SAN FRANCISCO, Sept 18 (Reuters) - A Paris tribunal has found that eBay Inc (EBAY.O) violated LVMH Moet Hennessy Louis Vuitton SA (LVMH.PA) trademarks in keyword searches, but the fine of 80,000 euros ($117,600) leveled against the Internet company was far less than the French luxury brand had hoped for.
EBay said the sum was far less than the 4 million euros in damages originally requested by LVMH. But the online company that connects buyers and sellers still faces a raft of pending litigation accusing it of selling counterfeit brands on its site, putting it at risk of far steeper fines.
A host of perfume and cosmetic brands under the LVMH umbrella -- including Christian Dior, Kenzo, Givenchy and Guerlain -- had sued eBay claiming the California-based company illegally used their brands in keyword searches powered by Google Inc (GOOG.O) technology.
Unlike other lawsuits brought against eBay by luxury brands such as Tiffany & Co (TIF.N) and L'Oreal SA (OREP.PA), the LVMH case did not accuse eBay of peddling counterfeit goods. The case targeted instead the practice of buying and selling adwords that feature a brand name... click here to read more (source Reuters).
It really a shock news for me as I really can't imagine how bad it is for using 'keywords purchased' from Google Adwords. What more can I say, as 'money' is a GOD for some people. They don't really care for using, selling or copying intellectual rights property. Now ebay are in big trouble. So do other ebayers?
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